GSX 2025: Security Giants Set to Showcase Next-Gen Tools in New Orleans

Security professionals heading to New Orleans this September for Global Security Exchange (GSX) 2025 can expect more than the usual conference floor walk. With nearly 500 exhibitors confirmed, the event is shaping up as a critical checkpoint for anyone tasked with keeping facilities, data, and people secure.

Among the companies preparing headline demonstrations are three industry heavyweights:

Johnson Controls is bringing its message of cyber resilience in physical systems. The company has been pressing the case that smart infrastructure—from HVAC to access control—cannot be separated from cybersecurity. Their GSX presence will spotlight lifecycle protection strategies, with a centralized Global Product Security team showing how governance, incident response, and secure design can be integrated into day-to-day facility management.

Genetec, one of the most widely deployed platforms in enterprise security, is returning to GSX to highlight its unified approach to physical security. Expect demonstrations on how access control, video surveillance, and analytics are converging into a single pane of glass—tools aimed at security managers tired of stitching together disparate systems.

Active Intelligence is positioning its offering as a bridge between data and decision. The firm will be showing real-time threat intelligence and response support, pitched at operators who need to cut through noise and act quickly when incidents escalate.

For buyers and operators, GSX remains the proving ground where marketing claims are stress-tested against real use cases. “Technology showcases are fine, but security pros come here to see what actually works when the alarms go off,” one integrator told us ahead of the show. With sessions translated into multiple languages and product demos woven directly into the floor layout, GSX 2025 is positioning itself not just as a trade show, but as a working laboratory for the technologies that will define physical and digital protection in the years ahead.